Post by Blog Manager, Robbi Hess
I know, from my time teaching writing to adults, that the fear of the blank screen or blank page can stop a writer dead in his tracks. Why? Because it’s daunting to put that first word, that first thought down on that piece of paper or computer screen. You second guess your idea. You wonder if it’s “good enough.” You ponder whether anyone will read it, even if you do write it!
Stop. Take a deep breath. Think about your unique business. Your entrepreneurial niche. Realize you do have a plethora of information at hand about which to write. It’s those individuals who are still searching who are still “trying things on for size” that struggle to put words to screen.
Here are some jump starts to creating blog content without the fear of the blank screen putting a stop to your endeavors:
- Build a post around a photo, podcast or video. If there is a day when you just can’t write another word, or a single word, host a “Wordless” day. Post your own photo that fits into a theme and ask your readers to follow suit. Share a link to a podcast or video you came across that you love. Write an introductory post and then a wrap up and link to that post. Video is fast becoming — it actually already is — king when it comes to content. Grab your video camera or your smart phone and videotape yourself reading a few salient points from a blog post you’d previously written. Reuse your content in exciting ways. Make a Wordle of your favorite blog post titles.
- Share your business story. Storytelling is the name of the game for business owners. No longer do entrepreneurs think of B2B or B2C, it’s now H2H — human to human. Let your “humanness” show by telling your readers how you came to be where you are today. What prompted you to start your own business? Let your personality show.
- Be engaging. Your blog post is not a paint by number. If every post is the same, your readers will get bored. Just as romance novels follow a formula which lets the reader know that when they get to the last page they will read the happily ever after, that doesn’t make each romance novel the same. Your blog posts do need an introduction, a body and a conclusion, but the steps you take to build those are as unique as you are. Don’t fake excitement for a blog topic about which you have no interest. Blog about your passions.
What ideas do you have when you need to create new content for your readers? Do you utilize an editorial calendar? Have you ever spoken with a professional and put a content strategy in place for your business?