Are you an expert? Do you write with authority? Do you wonder how you can write with “authority”? If you answered yes to any of the questions, you’re in the right place.
Am I, Robbi Hess, an expert? You betcha. What am I am expert in? Accounting? Nope! Dog grooming? Um, no. Fashion? Just ask, Tabitha and she will tell you, “no, but she’s getting closer to her own fashion!”
What am I, Robbi Hess, “expert” at? Well, apparently not ending a sentence with a preposition (LOL!), but my authority and expertise are in writing, time and goal management and freelancing. How did I get to be an authority in those areas? By toiling away to become the one that people reach out to when they want to ask, “how can I become a freelance writer”? I have written books. I publish blog posts on “how to become a writer.” I speak at conferences on “time and goal management.”
I have worked for years and honed my skills. I started out my writing career as a journalist with the local newspaper. I write each and every day. I have likely penned more than one million words in my career. I write stuff that gets published, I write stuff that will never see the outside of my notebook. I am a writer, therefore I write.
Writing with authority about writing is my forte. Am I an “expert”? Why do I put the word “expert” in quotes? Mainly because, sure I have expertise, but I never stop learning I never stop honing my expertise. An “expert” is an expert today, but if he or she isn’t continually moving forward and in constant learning mode, then he loses the expert edge.
Here are my tips.
Write with clarity.
I don’t really need to read your ten dollar words to believe you are an authority. In fact, your ten dollar words might just have me leaving your blog post to look up what those words mean and I might not make it back. If you want to say something, then just say it. I will believe you and believe you have expertise because you are clearly and concisely telling me what I came to learn.
A longer post doesn’t mean it’s a better post. Gasp! If you can say what you need to say in 250 words, then say it in 250 words! No one will stop reading just because your post is short. In fact, they may read even more because you’re writing a shorter post because they feel you’re valuing their time. If you need to write a post that is 2,000 words long, then do it but break it into readable chunks with sub heads, bullet points and numbers. Make it easy to read.
Offer relevant information.
If you can link back to another post you’ve written, do so. If you want to link to another expert in the niche in which you’re writing, do that as well.
When someone comes to your site to read your blog post, give them information they can use. Teach them something. Let them walk away with an actionable item. Give them an “a-ha!” moment!
Write with power.
Don’t be wishy-washy in your writing. When I taught fiction, many of the adults in my classes would “back into” their stories. What does that mean? They would write, “It was a dark and stormy night when Susie decided it was time to make a decision and take control of her life and make a change…” Yawn. What they were really trying to say was, “Susie knew that tonight, no matter the gale force winds, was the night she needed to get out!” It’s more active and you’ve shaved off words to get to the point. Thank you!
Knowing that you’re the authority in your field will carry through in the words you type to your audience. Grasp your expertise. Embrace your authority and share it with the world!