Post by Blog Manager Robbi Hess
Why are you blogging? If you hesitated or really had to ponder the answer to that one, you may want to step back and evaluate exactly why you got into blogging. If you started because “everyone blogs” or because your marketing manager said “you need one” then you may be just blogging for the sake of it with no clear path toward profits.
If your blogging efforts fall into one of the three categories, you can possibly expand on them and be on a path toward profit:
- You are passionate about your business and your specific area of expertise
- You heard that blogging is a great way to make money, or
- You have had a website for a while now and have decided that a blog will help expand your reach
Each of these are valid reasons for blogging, but here are ways to expand those reasons and potentially start putting some money in your pocket!
- If you’re blogging because you have a passion, chances are you have found something that people want or need or you have found a pain point that can be addressed. If not, you need to decide are you blogging about crochet or dog grooming simply because you love it or because you think you can make money at it? Also, if you don’t have a passion for what you do, it will show in your blogging because you will find your posts will be “blah” and you don’t want that!
- You have heard that “other people” are making money blogging. What you need to first determine is, are they making money on the actual blog posts or are they making money by ad placement or are they gaining new clients because of their blogging. Placing ads on your site is a way to make money blogging, but you need to truly determine the best ads for your site and their placement so they don’t detract from the site information — you don’t want visitors to your site to have to scroll through dozens of ads before they see your content. If you are blogging in a particular niche, look for affiliate marketing links that may bring in income or approach brands with whom you can partner ie, if you’re blogging about crocheting or knitting and have some stellar items you’ve made using XYZ brand of yarn, approach that brand about advertising on your site or sponsoring one of your posts.
- You have already established yourself as a thought leader in your particular niche whether it’s accounting, knitting or as a captain of industry. How can you expand that reach without simply posting “buy me, buy me” social media status updates? By sharing your expertise in your blog posts. If you blog about your area of expertise you will become known as the go-to person when someone is in need of the services or products you provide. A blog is an ideal platform for you to share information about what’s new in your industry and how those changes could impact your clients or potential clients. How will you know if you have a viable blog niche? Do a quick Google search for your topic or area of expertise and see how many people are a) writing about it b) hosting ads about it or c) asking questions about it.
What are your ultimate goals for your blog? Do you want to use it to help yourself rank higher in online searches and therefore drive traffic to your website or do you want to use it as a platform to write about your passions or are you in it for the money? Once you know what you want to achieve, you can chart your path toward that goal!