Writing a book?
Thinking of writing a book?
Are you in need of quality marketing advice?
This post is for business professionals who are both smart and savvy when it comes to understanding how to market their business. I am not talking about social media. I’m not talking about PR or blogs postings or networking.
I’m talking about writing a book. Smart and savvy business professionals who are thinking about writing a book, or have a book in process, I want you to know I’ve got you covered. I’m a book coach, I’m an author, and I understand the trials and tribulations around both writing the book, publishing the book, and getting the book noticed.
I don’t ask that you only listen to me, however. I ask that you take heed when writing your book – learn from folks who’ve been there.
Sybil Stershic is both a former client and a friend. Today, the friend part comes far ahead of the former client part. Sybil and I produced two books, back in my print-on-demand publishing days. Tom and I worked with her on her title, her cover design, her page layout, and her book content. Her books are two of the best books we ever produced.
Sybil writes a blog called Quality Service Marketing. She has given me permission to reprint a post she wrote – a message so important to first time authors, but genuinely important to all authors, also – that I feel privileged to share it with you.
Enjoy. And yes, the links go to her site. I recommend you visit it and read her posts.
Here’s the smartest advice I received when working on my first book, although I didn’t believe it at first: no matter how good your writing is, make sure you hire a professional editor. Some of the advice came from folks who are free-lance editors, and I thought they just wanted the business. While I’m a good writer, I fully intended to have several extra pairs of eyes objectively proof my work because you can never have too many proof readers … but a copy editor?
Surprise! Turns out I needed professional editing as much as I needed the proof reading. I counted a total of seven (!) edited, revised manuscripts in my files. Here are three major types of revisions I encountered in the process of working with my editor.
Revisions that clarified content. While you may be overly familiar with your book’s subject matter (after all, you’re the “expert”), the same may not be true of your audience. The semantics and examples you use may not be clear to those who read your book. That’s why it helps to have an editor review your work – s/he offers an objective perspective on behalf of the reader.
Revisions that made the content flow better. I was used to speaking and writing about my book’s content in a certain way and developed a pattern on how I introduced the subject matter and supporting evidence. So I was floored when my editor suggested changing the placement of such content. As a result, the rationale for my book’s premise wasn’t all contained in the book’s preface and introduction as I had written it but spaced – more appropriately – throughout the book. Another lesson here: be aware of the difference between the spoken and written word. You may not be able to simply transfer a verbal presentation into a written piece without some adjustment.
Revisions that painted a stronger picture. My editor prodded me to include more stories based on my experience to better illustrate the book’s core messages and engage readers. She also suggested more dynamic, descriptive language. For example:
[Original text] “What is truly frightening is that angry customers can turn into crusaders on a mission who use every opportunity to express their dissatisfaction and displeasure to others.”
[Edited text] “What is truly frightening is that angry customers can turn into crusaders on a mission – vocal, human megaphones who use every opportunity to express their dissatisfaction and displeasure to others.
I expect you to read the entire post (visit the link in the title) and to spend some time reading other posts Sybil has written. She, like you, writes to share and educate, not just to hear herself speak.
I’m hear to discuss your book, if you’re ready. Let’s talk. yvonne(at) yvonnedivita(dot)com