Post by Blog Manager Robbi Hess
“I’m going to start blogging for my business so that EVERYONE will find me and my business will soar!” This is a great thought, but let’s step back a bit and realize that not everyone is an overnight success. Even overnight successes didn’t see success happen overnight! Success is hard work. Success takes time. Success takes a focused plan and the ability to trudge forward even when you don’t want to.
If you’re just starting out as an entrepreneur and are considering adding a blog component to your marketing strategy, I commend you! Blogging is a great way to show and share your expertise. I caution you though to understand that slow and steady will win the race.
Here are a few myths I wish someone had busted for me when I started blogging:
- As mentioned above, you won’t be an overnight success! Not all of us will have a blog post or a video go viral. In fact, the number of us who actually do that is extremely low so don’t count on that as your go-to business growth strategy. The more content you create, the quicker you will build an audience. I read a study that showed companies can see a close to 50% growth in traffic by blogging 21-50 posts a month instead of 10-20 posts a month. Do you have the capacity to post that often?
- Your content is your 24/7 calling card; make it great. A post that you wrote five years ago should still be something you’d want to share today — even if you need to tweak it a bit. Create as many evergreen posts as you can because you can recycle those ideas annually and even jump start new posts from an evergreen post. A major perk of blogging is that once you’ve published it, it toils away behind the scenes on your behalf for years to come.
- Your creative well will not run dry. Sure there may come a time when you are bored of blogging, but you will find your passion reignited simply because you love being a business owner, right? I urge you to keep an “idea notebook” whether it’s a paper notepad or a computer program where you store your blog post ideas. Even a snippet of conversation or a flash of insight when you’re at a networking meeting will likely make great blog fodder. Write it down so you don’t lose it.
- Content is king… but it needs its queen. When you’re blogging you do need to be mindful of that pesky SEO. While you don’t want to focus all of your efforts on keywords and SEO, you do need to keep your company’s keywords in mind so that potential clients can find your site. With the billions of blogs on the Internet today, writing and publishing a post and hoping it will be organically found will no longer work — if it ever did.
- You will meet mean people online. People are bound to leave comments on your blog posts that are downright snarky. Grow a thick skin, ignore them or respond and say, “Thank you for your comment” and leave it at that.
- Don’t rely on organics. Your work isn’t done when you hit “publish.” In fact you’re no where near the end. The publishing of a post simply drives you to the next level of having to promote it. Get on your social media pages and share your content. But, please, be social not just all selly-selly as Chris Brogan says.
Has there been anything about blogging that came as a surprise to you?